Welcome to Lesson 2 of my Brand Building Masterclass!
If you haven't already, make sure you complete the activities outlined in Lesson 1, and come back when you have decided on your niche.
If you've got your niche - YAY - you're ready to identify your Ideal Customer Avatar, or ICA!
But before you scroll down and get started, make sure you download the FREE workbook HERE to scaffold this process!
What is an ICA?
An Ideal Customer Avatar or ICA, is a detailed and fictionalised profile of the ideal customer for your business.
Businesses use ICA profiles to tailor their marketing strategies to target specific demographics and preferences.
Why create an ICA profile?
The bottom line - it is more PROFITABLE!
WHY?
“The more you come to know your ideal client, the easier it will be for you to create content that speaks directly to them. You become magnetic. When a potential client feels like you “get them,” your offer becomes so much more appealing.”
- Rebecca Patterson (Forbes)
How do you know your ICA?
Start by asking yourself…What kind of person would benefit, enjoy and purchase from me?
Not sure? Don't over think it, because your ideal customer is probably some version of you!
For example, my ICA is Jess, a teacher in their 30s who loves to teach maths but is overwhelmed by the amount of content they need to get through with their Stage 3 class - AKA me 5 years ago.
I know I can create resources to help teachers like this and I can also speak directly (aka market) to them authentically because I have been there, done that!
Time for action!
Ok, that's the end of Lesson 2 sweet friend! If you have any questions, please leave a comment below!
Wishing you the very best with your TpT,
Jess
